CooperVision® has partnered with Plastic Bank® to make our biggest Vision Source® exclusive brands net plastic neutral.1,2
In 2021, CooperVision led the charge in being the first net plastic neutral contact lens provider thanks to credits we purchase through our partnership with Plastic Bank.1 To push our sustainability efforts further, we’re proud to announce the expansion of CooperVision and Plastic Bank’s net plastic neutral program to include all of our best-selling contact lens families: FRESH DAY®, REVEAL™, and now AquaClear®.1,2
Trailblazing in Net Plastic Neutrality2,10
With your global partnership, within two years we’ve prevented the equivalent of 100 million bottles2,3,4,5 of plastic from entering the world’s oceans.
- For every FRESH DAY®, REVEAL™, and AquaClear® box of contact lenses sold, CooperVision will purchase a credit from Plastic Bank® to collect and convert an equal amount of plastic used in production.
What Patients Are Saying
Consumers are placing a greater priority on living sustainably and they expect companies—and practices like yours—to be responsible for their environmental impact.6
- 8 out of 10 contact lens considerers would be more interested in wearing contact lenses if the lenses were net plastic neutral.7
- 8 out of 10 contact lens considerers would consider their ECP more innovative if the ECP were to discuss or recommend a net plastic neutral lens.8
- 87% of contact lens considerers would consider their ECP more environmentally conscientious if the ECP were to discuss or recommend a net plastic neutral lens.9
By simply prescribing FRESH DAY®, REVEAL™, and AquaClear®, you can differentiate your practice and provide an accessible solution that allows patients to practice sustainability.
Talk to your patients about our family of products and fit virtually all of your patients in a net plastic neutral lens through CooperVision's partnership with Plastic Bank.2
Looking out for the environment matters—to your patients and your practice. In this edition of One Take Workshops, Steve Rosinski, OD, Senior Manager North America Professional & Academic Affairs at CooperVision®, shares some insights around the growing trend. And he explains how it can be good for your business.
In Part 1, Dr. Rosinski shares compelling research on people who are embracing the need to take better care of the environment—and why practices like yours are paying attention. You’ll get a closer look at what’s important to today’s patients, and the implications for you.
In Part 2, Dr. Rosinski explains how you can cultivate patient loyalty11, and improve your profits12 by acknowledging the importance of sustainability—particularly through two Vision Source® customer-branded 1-day contact lens brands— FRESH DAY® and REVEAL™.
Stay tuned for more.
One Take Workshops is an ongoing video series from CooperVision® where we present viewpoints on a range of topics in short, engaging segments designed to be easily watched in a single sitting. Watch for more editions in the months to come.
1. FRESH DAY®/ REVEAL™/ AquaClear® orders include product sold and distributed by CooperVision in participating countries.
2. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in FRESH DAY®/ REVEAL™/ AquaClear® family orders in a specified time period. FRESH DAY®/ REVEAL™/ AquaClear® plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g., ink). CVI data on file, 2022. US industry reports and internal estimates.
3. Plastic Bank uses 1 kg of plastic to equal 50 bottles.
4. Participating brand orders is defined as orders and includes monthly, 2-weekly and 1-Day contact lens products sold and distributed by CooperVision.
5. CVI data on file, 2022 for a complete list of participating brands by country. Total bottles as derived through Plastic Bank’s impact dashboard as of 11/16/2022.
6. Rapidly Changing Behaviours In 2020 Are Accelerating Consumer Embrace of Digital, Health, and Sustainability Trends, Says PwC. News release. PwC Global; July 8, 2020. Accessed December 31, 2020.
7. CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021. 83% of all contact lens considerers interest in trying contact lenses would increase (FRESH DAY® is a customer brand of clariti® 1 day).
8. CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021. 79% of all contact lens considerers agree following exposure to what net plastic neutrality description (FRESH DAY® is a customer brand of clariti® 1 day).
9. CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021. 87% of all contact lens considerers agree following exposure to net plastic neutrality description (FRESH DAY® is a customer brand of clariti® 1 day).
10. Net Plastic Neutrality, in the contact lens industry, out of the top 4 global contact lens manufacturers.
11. CGS survey reveals sustainability is driving demand and customer loyalty. News release. CGS; January 10, 2019. Accessed January 3, 2021.
12. As of Q1 FY 2018. Data subject to change.
