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FRESH DAY®

ANNOUNCEMENT: Did you both of your 1-day customer brands are now net plastic neutral? Check out the newly released video, social and email assets you can use to promote this to your patients under "Further Insight".

Vision, for a happy planet

Did you know?

  • 92% of consumers say they have a more positive image of a company that supports environmental issues1
  • 7 in 10 Americans polled said they would go out of their way to support a company that makes strong efforts to be sustainable2
  • And if you find a sustainability solution, consumers will be loyal to you

Here's how you can make a difference

For every box of FRESH DAY® contact lenses you buy, we purchase a credit from Plastic Bank®3 to collect and convert an equal amount3 of ocean-bound plastic through their global network. Collected materials are reborn as Social Plastic® and reprocessed for reintroduction into the global manufacturing supply chain.

All you need to do is fit the FRESH DAY family—it’s that simple.

FRESH DAY is sustainably manufactured and now net plastic neutral3—the next step on our sustainability journey.

Our commitment started here

  • FRESH DAY is manufactured in our 100,000-square-foot, LEED® Silver-certified facility in Costa Rica
  • More than 95% of the materials used in production are recycled, including almost 100% of the plastic generated4
  • More than 95% of the plant’s electricity comes from renewable sources4

The brand at a glance

FRESH DAY contact lenses have become a practice favorite for a lot of important reasons. For starters, FRESH DAY is an exclusive Vision Source® customer brand. Because your patients can only get FRESH DAY contact lenses through you, they’re more apt to stick around and stick with a brand that reflects their values. The resulting loyalty and retention mean that fitting patients with FRESH DAY can lead to higher profits.

  • Full family of lenses to fit virtually all of your patients’ needs
  • SiHy for the price of hydrogel5
  • Broad range of prescription options
  • UVA/UVB blocker*
  • Up to 3X6 the Dk/t for high oxygen transmissibility
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*Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and its surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

References:

1. 2017 Cone Communication CSR Study.

2. 2020 Survey. The Recycling Partnership.

3. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period. clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink).  Amount is defined as weight. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways.  CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period.  clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink).  CVI data on file 2020. Sustainability report, clariti® 1 day in US. Based on top 4four global contact lens manufacturers.

4. As of Q1 FY 2018. Data subject to change.

5. CVI data on file 2020. prospective, double masked, bilateral, randomized cross-over dispensing 1-week study, with clariti® 1 day and 1-DAY ACUVUE® MOIST in FRP SiHy wearers. N=55; p<0.01.

6. Manufacturer reported Dk/t values: clariti® 1 day: 86; 1-DAY ACUVUE®MOIST®: 25.5; DAILIES®AquaComfort PLUS®: 26.

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