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FRESH DAY®

NEW: FRESH DAY® MULTIFOCAL PLUS

New design. New edge. New parameters.

The latest innovation of FRESH DAY^® features our Optimized Comfort Edge^™ design for improved comfort and Binocular Progressive System^™ to provide clear vision at all distances for all levels of presbyopia.^1,2With the widest 1-day multifocal parameters on the market, more patients can experience our newest lens at an affordable price.^*3

Prescribe FRESH DAY^® MULTIFOCAL PLUS and help your patients see like they used to.²

Vision, for a happy planet

Did you know?

92% of consumers say they have a more positive image of a company that supports environmental issues⁴
7 in 10 Americans polled said they would go out of their way to support a company that makes strong efforts to be sustainable⁵
And if you find a sustainability solution, consumers will be loyal to you

Here's how you can make a difference

For every box of FRESH DAY^® contact lenses you buy, we purchase a credit from Plastic Bank^®⁶ to collect and convert an equal amount⁶ of ocean-bound plastic through their global network. Collected materials are reborn as Social Plastic^® and reprocessed for reintroduction into the global manufacturing supply chain.

All you need to do is fit the FRESH DAY family—it’s that simple.

FRESH DAY is sustainably manufactured and now net plastic neutral⁶—the next step on our sustainability journey.

Our commitment started here

FRESH DAY is manufactured in our 100,000-square-foot, LEED^® Silver-certified facility in Costa Rica
More than 95% of the materials used in production are recycled, including almost 100% of the plastic generated⁷
More than 95% of the plant’s electricity comes from renewable sources⁷

The brand at a glance

FRESH DAY contact lenses have become a practice favorite for a lot of important reasons. For starters, FRESH DAY is an exclusive Vision Source^® customer brand. Because your patients can only get FRESH DAY contact lenses through you, they’re more apt to stick around and stick with a brand that reflects their values. The resulting loyalty and retention mean that fitting patients with FRESH DAY can lead to higher profits.

Full family of lenses to fit virtually all of your patients’ needs
SiHy for the price of hydrogel⁸
Broad range of prescription options
UVA/UVB blocker^†
Up to 3X⁹ the Dk/t for high oxygen transmissibility

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Discover more

*Pricing is based on manufacturers published MSRP and rebates as of 11/1/23.

†Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and its surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

References:

1. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add with a rating of 88 out of 100; n=90 habitual MFCL wearers.

2. CVI data on file 2021. Prospective, double-masked, bilateral, one-week dispensing study with clariti® 1 day multifocal 3 add, with ratings from 85 to 89 out of 100; n=90 habitual MFCL wearers

3. CVI data on file 2024. Based on prescription option combinations (sph and add) available across all daily disposable multifocal soft lenses from CVI, JJV, B+L and Alcon in USA Feb 2024.

4. 2017 Cone Communication CSR Study.

5. 2020 Survey. The Recycling Partnership.

6. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period. clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink).  Amount is defined as weight. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways.  CooperVision purchases credits equal to the weight of plastic in clariti® 1 day orders in a specified time period.  clariti® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink).  CVI data on file 2020. Sustainability report, clariti® 1 day in US. Based on top 4four global contact lens manufacturers.

7. As of Q1 FY 2018. Data subject to change.

8. CVI data on file 2020. prospective, double masked, bilateral, randomized cross-over dispensing 1-week study, with clariti® 1 day and 1-DAY ACUVUE® MOIST in FRP SiHy wearers. N=55; p<0.01.

9. Manufacturer reported Dk/t values: clariti® 1 day: 86; 1-DAY ACUVUE®MOIST®: 25.5; DAILIES®AquaComfort PLUS®: 26.

Optimized Comfort Edge™ and Binocular Progressive System™ are trademarks of The Cooper Companies, Inc. and its subsidiaries.

FRESH DAY® is manufactured by CooperVision, Inc. (“CVI”) and is the same contact lens as CVI’s clariti® 1 day.